Blake Turner (Guest)(30 - days ago)Page: Class Blog
Media impressions have a limited evaluation tactic because the true number of readers or viewers can not be detewrmined. You have to assume all subscribers to a newspaper or magazine saw abd read the article. If it involves TV, you also have to assume the view was in the room and didn't have the TV on, but not watching.
www.marketing-metrics-made-simple.com
kcolley(33 - days ago)Page: Class Notes
You can also find lots of cases at the Council of PR Firms, but try this one in particular for Oct. 21: http://prfirms.org/index.cfm?fuseaction=Page.ViewPage&PageID=710
-Dr. Colley
Blake Turner (Guest)(45 - days ago)Page: Class Blog
A SWOT analysis is a planning tool that compiles relevant data about your company that seeks answers to your Strengths, Weaknesses, Opportunities, and Threats.
www.wisegeek.com
Blake Turner (Guest)(45 - days ago)Page: Class Blog
A goal is a long-term statement about your company and where you want to be. An objective is precise steps taken to get to your goal. It is normally short-term.
www.managersrealm.com
Travis Spencer (Guest)(56 - days ago)Page: Class Blog
Quanitative research is research involving he use of structured questions, numbers and hard data. On the the other hand Qualitative research is interpreting data through observation such as in-depth interviews and focus groups.
http://uk.geocities.com/balihar_sanghera/ipsrmehrigiulqualitativequantitativeresearch.html
Jillian Jones (Guest)(58 - days ago)Page: Class Blog
The objective of quantitative research is to develop and employ mathematical models/theories. Qualitative research is the study of human nature, and uses methods including surveys, interviews, and polls.
Tiffany S. tsmith07 (Guest)(58 - days ago)Page: Class Blog
Qualitative = "soft data, usually uses open-ended questions, and unstructured. A few types of qualitative research are focus groups, interviews and customer feedback. Quantitative= "hard data", usually uses close-ended questions, requires forced choices, highly structured. A few types of quantitative research arepolls, random sampling and mail surveys.
Blake Turner (Guest)(59 - days ago)Page: Class Blog
Qualitative research gathers in-depth understanding of human behavior and the reason for the behavior. Assessing penetration of messages. On the other hand, quantitative research deals with scientific sampling methods that usually use polls and surveys.
Tonia Kilcoin (Guest)(61 - days ago)Page: Class Blog
Qualitative research is exploratory in nature, generally cheaper and is conducted in a less formal environment such as a focus group, interviews and observations.
Quantitative research is more formal that qualitative research and is handled in a more formal environment such as surveys and polls. It is more expensive and time consuming and tests opinions using random samplings.
Katy LeBlanc (Guest)(61 - days ago)Page: Class Blog
Quantitative research is strictly dealing with numbers. The data can be measured when working using the quantitative method. It measures things like length, height, area, volume, speed, time, temperature, humidity, sound levels, cost, ages, etc. Qualitative research is the opposite. It deals with descriptions and can be observed but not measured. Some examples of things that can be measured using the qualitative method are colors, textures, smells, tastes, appearance, beauty, etc.
http://regentsprep.org/REgents/math/ALGEBRA/AD1/qualquant.htm
Brooke Shelton (Guest)(61 - days ago)Page: Class Blog
Quantitative research deals with the quantity or number of things. It uses measurements to collect data and questionaires to gain information. With quantitative research you are able to test a hypothesis. Qualitative research is in the form of words and pictures rather than numbers. It is not easily generilized and is more time consuming.
Kelley+Barnes+misskelley7@yahoo.com+(Guest)(62 - days ago)Page: Class Blog
Quatitative research relies on numbers, rates, and percentages typically presented in a table, grid, or chart in order to communicate meaning. Qualitative research doesn't depend on measurement or quatification but rather meaning. Qualitative research examples include focus groups and participant observations.
Blake Turner (Guest)(63 - days ago)Page: Class Blog
Working in a department is much different then working at a firm for many reasons. Working at a public relations firm you would work a lot with outside sources, so you never get familar with your coworkers as you would get to know them in a department. You would get to talk with new people every day and the job would not be tedious? Most employes at a firm would travel for business and would do new task on a daily basis. Even though one would wouldnt get to travel for a department job, you would get a better understanding of the business as a whole and you would become close to not only your coworkers but many of your clients.
Jillian Jones (Guest)(65 - days ago)Page: Class Blog
When you work in a department you get a really good grasp on the issues and the situations within your company, so your job will most likely become more predictable. You may have co-workers in your department, but you will also have co-workers that serve in other departments around the company. You will have a broader view of your company and its needs; you will also have a wider circle of people outside your field to communicate with. Working for a Public Relations firm would probably be more exciting and more varied. However, you might not ever have as good of a grasp of your clients and their needs as someone who works in an in-house department. When you work in a Public Relations firm, most of your networking will occur with other Public Relations people, both inside your firm and inside the companies you serve.
Tiffany+Smith-tsmith07@txwes.edu+(Guest)(66 - days ago)Page: Class Blog
Departments have different groups of people organized by functions such as: Admission department, Communication department and Human Resource department. All of the people within a department work together for a common cause or have a common relationship and common goal. They work only on issues pertaining to the “one” company they are in. Departments are separate from one another but, normally without the other a company can not exist… together they make a whole company, separately they are worthless. Firms have departments within them…they have a Human Resource department, Marketing department etc. Firms might have a 100 different clients and each client will have a different need yet, still similar to the other. Firms generally have thousands of people working for them and departments might only have 15. Firms tend to take on bigger issues whereas departments can only take on smaller issues. A firm has a C- suite which makes the final decision on almost everything (even if they didn’t do all the hard work). A department might have one supervisor, manager or director and that person can make some decisions but almost always must check with a higher up. Departments normally require an expertise/skill in something. Firms might have clients all over the world. They might also provide you with the opportunity to travel…even with in only a few months of working there. A firm normally has a high rate of turn over. Departments might have people who have worked in them for over 20 years. These are some of the differences between a department and a firm.
Celina Contreras McMillan (Guest)(67 - days ago)Page: Class Blog
A firm is a business like the Bailey & Galyen law firm, it is a business that has a partnership of individuals that manage the company. A department is anything arranged in divisions or systems, like the Art department, or the Sanitation deparment. Departments are usually larger then firms.
Katy LeBlanc (Guest)(67 - days ago)Page: Class Blog
Public relations departments serve various roles and functions within companies and organizations. The role of the PR departments depend on the type of organization, perceptions of top management as well as capabilities of the practitioner. PR departments are typically large where as firms can be big or small. Firms are commonly referred to as agencies. And typically deal with a lot of outside issues in the area around you but departments strictly deal with issues within the company that you work with.
Brooke Shelton (Guest)(67 - days ago)Page: Class Blog
When working for a department store you are dealing with things inside of your business only. While working for a firm you may dealing with outside issues that may not even be in your same state. One of the benefits of working in a firm is the use of extensive resources. Also, there are many international travel opportunities that come with working for a firm that are not offered when working for a department store.
Jillian Jones (Guest)(68 - days ago)Page: Class Blog
ttp://blog.holtz.com/index.php/weblog/comments/licensed_or_not_public_relations_is_a_profession/
The issue of whether the profession of Public Relations should be licensed has been floating around for some time. Good arguments for both licensing and not licensing exist, but after consideration I think government licensing is not necessary or even beneficial. I agree with Shel Holtz, principal of Holtz Communication & Technology in his reasoning for not licensing. Licensing might limit creativity whic h is necessary for a great campaign, it could not make people be better at their job, and it would eliminate people without a pr degree from entering the field, some of whom might be great pr people. While everyone entering the field would like the profession of public relations to have a good reputation, just providing government regulations will not achieve that.
Holtz points out that Public Relations is a field that varies from industry to industry. What works for a company in one industry may not work for another. Licensing that focuses on a specific set of guidelines would make variance difficult. Public Relations people need to be able to be extremely creative and open minded about promoting their company; they should not be worried about fitting into a “box” of guidelines.
Increasing the government’s involvement by creating a license does not necessarily insure all PR people will be amazing, or even ethical. Many fields are licensed today, but you still might not get a professional job from someone in that field anyway. In the blog by Holtz, he makes the point that construction is licensed but how many people do you know that have complained against a bad contractor? Licensing alone will not raise quality.
It sounds like if it were licensed, the profession of PR would require a PR degree. Public Relations is almost a personality, not a degree. Some people are lucky to find the major and get to graduate with a degree in pr, but what if a person holds another degree and just happens to find he is effective at PR? Should he or she be unable to get a license? It is a profession that may draw people from marketing, journalism, or even from within an industry that they have worked in and love. Holtz points out in his blog that he knows a good public relations person who started out as a chef; the degree alone does not make someone good at a profession. Govern ment regulations requiring that someone have a PR degree are unnecessary and maybe even be detrimental to the field.
PR should not require a license; however, those entering the field should join professional organizations and try to increase the importance of joining these groups. They should also help make those groups more high profile so that the business community will know about them. Finally, no matter what profession a person chooses, he or she should strive to be ethical and well trained.
Tonia Kilcoin (Guest)(69 - days ago)Page: Class Blog
One of the major differences between working in a department and working at a firm is that in a department you are handling Public Relations work for that one company and may only have few pieces of the whole. In a firm, you are handling Public Relations for many clients and may be handling several pieces of the whole for each client. There is also a significant difference in salary.
Blake Turner (Guest)(70 - days ago)Page: Class Blog
Most people in the Public Relations field never seek accreditation. The reasons are probably many, but accreditation is of upmost importance in showing a high level of competence in the field of Public Relations. It shows your commitment to your profession, knowledge, skills, and abilities. You may earn higher wages, respect from peers and the self pride in completing the program.
Brooke Shelton (Guest)(71 - days ago)Page: Class Blog
Public relations people should have to meet a certain educational requirement in order to be held accountable. They need to meet the requirements in order to be licensed in their field just like doctors and lawyers do. Some people are just not meant to speak or write for the public, and by making them have a license we would eliminate a lot of the uneducated public relations people.
http://www.prmuseum.com/bernays/bernays_1990.html
Zayle Griffin (Guest)(72 - days ago)Page: Class Blog
http://strumpette.com/archives/517-REMINDER-September-is-Time-to-Renew-Your-PR-License.html
In this article Mr. Falconi is showing both sides of this debate. It seems to me that some people are afraid of the new generation of public relations. The "older" people in the public relations industry are the ones who are rooting for licensing. I don't believe that public relations need to be regulated--which to me is also the way Mr. Falconi feels. By making those in the public relations industry get licensed we are taking away what this country is founded on--Freedom.
Katy LeBlanc (Guest)(72 - days ago)Page: Class Blog
http://www.prconversations.com/?p=285
I agree with Mr. Falconi. Although the article is mostly just about explaining the two sides and the argument today, when I was reading the article I got a strong feeling that he doesn't really agree with licensing in public relations. For occupations such as doctors, lawyers, etc. I think it is totally necessary but for journalism, you have to be able to freely speak your mind and with all these rules and regulations you're seriously limited. I understand his points why it's not so bad and they're just trying to control hurt feelings etc. but I still think that public relations shouldn't have as many boundaries and regulations as doctors and lawyers but some form of healthy boundary/structure is always good.
Tonia Kilcoin (Guest)(73 - days ago)Page: Class Blog
http://reichcomm.typepad.com/my_weblog/2007/08/licensing-publi.html
On this link David Reich makes some excellent points. He indicates that the PRSA has a certification program in place, APR (Accredited Public Relations) but that most people, even those in the industry have never heard of it. He also goes on to state that Public Relations material needs to be covered more in Marketing and other business classes so that students get more creditable consistent training.
I agree with Mr. Reich, I think if the industry/PRSA does a better job of promoting the APR certification and students receive more education in the Public Relations area the industry will be in better shape and not require licensing by the government.
Andie Massingill (Guest)(73 - days ago)Page: Class Blog
http://www.mathewingram.com/work/2007/12/15/hey-wheres-your-journalism-licence/
This former correspondent for NBC and an instructor of journalism, David Hazinski, argues that “citizen journalism” needs to somehow be regulated by traditional media. But many people disagree. Journalism is not something to be regulated like surgery or medicine. I think there does need to be accountability, but if licensing is required, then even more sensorship is sure to follow.
Celina Contreras (Guest)(76 - days ago)Page: Class Blog
When I googled myself I found my facebook account, my twitter account, and my linked in account. I also found my name associated with some wedding registries that I had not signed up for but some that I did. Most of the Celina Contreras McMillan searches were me though.
Brooke Shelton (Guest)(76 - days ago)Page: Class Blog
I find it very interesting when googling myself that the first 5 posts were not me. They were people with my name and around the same age but definately not me. The majority of things that came up with my name were from facebook. The first thing that came up that was actually mine was from the Brookhaven College website and it had my volleyball stats and talked about us winning the national championship in volleyball. Another thing that came up that was mine was last summers Care.com babysitting site that I had registered with to be a part time babysitter. My information has not been edited in over a year but it still showed up. I find this all very interesting. Obviously I need to do a little more social networking.
Jillian Jones (Guest)(77 - days ago)Page: Class Blog
When I googled myself, I found out that there is a designer with my name that sells clothes for women. I also found the typical myspace, twitter, and facebook profiles, but none on the first several pages were mine.
Katy LeBlanc (Guest)(79 - days ago)Page: Class Blog
When I googled myself the results were mostly from Facebook, Twitter and Classmates.com but none of them were actually my profiles. I know that web presence is important but I'm not 100% comfortable with all my profiles all over the web but I know the more people can learn about you and who you are the better.
Tonia Kilcoin (Guest)(80 - days ago)Page: Class Blog
When I googled myself, I found my Linkedin page, a few entries that had nothing to do with me and the results from the Jingle Bell Run. I was not really that surprised by my lack of social presence. I think it is wise to be very careful what you put out there for people to see. Employers, schools and peers can all view what you put on your Facebook or MySpace page. You could cause a lot of damage to your current and future potential if you are not careful.
Blake Turner (Guest)(80 - days ago)Page: Class Blog
When i googled myself i was suprised to find that my facebook or myspace didnt appear when i did so.what i did find though was there are alot of people with my name that have facebook,myspace,and twitter accounts.
Matthew Taylor (Guest)(80 - days ago)Page: Class Blog
When I googled my name I was not suprised at all with the results. It took me several pages to find anything that was really me, and it was nothing more than a link to some articles in the sports section of my hometown newspaper. It does not bother me the least bit that my name is quite common, and that my online presence is rather non-existant.
Travis Spencer (Guest)(80 - days ago)Page: Class Blog
When I googled myself I was also suprised at how many Travis Spencer's there were in the world. I had to scroll ahead a few pages to even find anything that was actually me. I guess my presence on the web is rather vague.
Stephanie Mejia (Guest)(80 - days ago)Page: Class Blog
When I googled myself I was surprised at how many Stephanie Mejia's are out there. There were quite a few Facebook, MySpace and Twitter accounts but none of them were mine.
Lakesia Frazier-Polk (Guest)(80 - days ago)Page: Class Blog
I googled myself, I was not impressed. I haven't made a big enough mark on the world yet. The first thing to come up was my facebook profile. Next was a wiki page that I had to complete as a project for Asian American Literature. I clicked on the link and to my surprise the link to my project had been re-routed to Amazon. That was disappointing. About the third or fourth entry is my profile for the NAMI walk, which I haven't starting raising money for. I am looking forward to revisiting the progress I will make towards establishing a better social presence once I have completed this course.
Kelley+Barnes:+misskelley7@yahoo.com+(Guest)(80 - days ago)Page: Class Blog
When I googled myself, I was very amused at how many websites contained "Kelley Barnes." There was a Kelley Barnes Archbishop Moeller High School, and a Kelley Barnes dam! In addition, there was a facebook profile that contained my name but it wasnt me. After googling myself I thought, "I'm going to have to develop a better social presence on the web!" (LOL)
kcolley(354 - days ago)Page: Final Exam
Final Exam is Due Friday, December 5, by 10 a.m.
kcolley(369 - days ago)Page: Jobs
Come to the Holiday party for D/FW Communicators on December 3. See this link for the invitation! http://spjfw.org/ec0809/p1nov08.html
Guest(369 - days ago)Page: About Me
This is a great tool Dr. Colley. Thank you so much for taking so much time and energy to put it together for your students, including me!
Eunice
kcolley(369 - days ago)Page: Exercise 2
Exercise 2 is due on Tuesday, November 25.