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Recent comments

Blake Turner (Guest) Media impressions have a limited evaluation tactic because the true number of readers or viewers can not be detewrmined. You have to assume all subscribers to a newspaper or magazine saw abd read the article. If it involves TV, you also have to assume the view was in the room and didn't have the TV on, but not watching.


www.marketing-metrics-made-simple.com
827 days ago . Page:  Class Blog
kcolley You can also find lots of cases at the Council of PR Firms, but try this one in particular for Oct. 21: http://prfirms.org/index.cfm?fuseaction=Page.ViewPage&PageID=710


-Dr. Colley
830 days ago . Page:  Class Notes
Blake Turner (Guest) A SWOT analysis is a planning tool that compiles relevant data about your company that seeks answers to your Strengths, Weaknesses, Opportunities, and Threats.


www.wisegeek.com
841 days ago . Page:  Class Blog
Blake Turner (Guest) A goal is a long-term statement about your company and where you want to be. An objective is precise steps taken to get to your goal. It is normally short-term.





www.managersrealm.com
841 days ago . Page:  Class Blog
Travis Spencer (Guest) Quanitative research is research involving he use of structured questions, numbers and hard data. On the the other hand Qualitative research is interpreting data through observation such as in-depth interviews and focus groups.



http://uk.geocities.com/balihar_sanghera/ipsrmehrigiulqualitativequantitativeresearch.html
853 days ago . Page:  Class Blog
Jillian Jones (Guest) The objective of quantitative research is to develop and employ mathematical models/theories. Qualitative research is the study of human nature, and uses methods including surveys, interviews, and polls.
855 days ago . Page:  Class Blog
Tiffany S. tsmith07 (Guest) Qualitative = "soft data, usually uses open-ended questions, and unstructured. A few types of qualitative research are focus groups, interviews and customer feedback. Quantitative= "hard data", usually uses close-ended questions, requires forced choices, highly structured. A few types of quantitative research arepolls, random sampling and mail surveys.
855 days ago . Page:  Class Blog
Blake Turner (Guest) Qualitative research gathers in-depth understanding of human behavior and the reason for the behavior. Assessing penetration of messages. On the other hand, quantitative research deals with scientific sampling methods that usually use polls and surveys.
856 days ago . Page:  Class Blog
Tonia Kilcoin (Guest) Qualitative research is exploratory in nature, generally cheaper and is conducted in a less formal environment such as a focus group, interviews and observations.


Quantitative research is more formal that qualitative research and is handled in a more formal environment such as surveys and polls. It is more expensive and time consuming and tests opinions using random samplings.
858 days ago . Page:  Class Blog
Katy LeBlanc (Guest) Quantitative research is strictly dealing with numbers. The data can be measured when working using the quantitative method. It measures things like length, height, area, volume, speed, time, temperature, humidity, sound levels, cost, ages, etc. Qualitative research is the opposite. It deals with descriptions and can be observed but not measured. Some examples of things that can be measured using the qualitative method are colors, textures, smells, tastes, appearance, beauty, etc.

http://regentsprep.org/REgents/math/ALGEBRA/AD1/qualquant.htm
858 days ago . Page:  Class Blog
Brooke Shelton (Guest) Quantitative research deals with the quantity or number of things. It uses measurements to collect data and questionaires to gain information. With quantitative research you are able to test a hypothesis. Qualitative research is in the form of words and pictures rather than numbers. It is not easily generilized and is more time consuming.
858 days ago . Page:  Class Blog
Kelley+Barnes+misskelley7@yahoo.com+(Guest) Quatitative research relies on numbers, rates, and percentages typically presented in a table, grid, or chart in order to communicate meaning. Qualitative research doesn't depend on measurement or quatification but rather meaning. Qualitative research examples include focus groups and participant observations.
859 days ago . Page:  Class Blog
Blake Turner (Guest) Working in a department is much different then working at a firm for many reasons. Working at a public relations firm you would work a lot with outside sources, so you never get familar with your coworkers as you would get to know them in a department. You would get to talk with new people every day and the job would not be tedious? Most employes at a firm would travel for business and would do new task on a daily basis. Even though one would wouldnt get to travel for a department job, you would get a better understanding of the business as a whole and you would become close to not only your coworkers but many of your clients.
860 days ago . Page:  Class Blog
Jillian Jones (Guest) When you work in a department you get a really good grasp on the issues and the situations within your company, so your job will most likely become more predictable. You may have co-workers in your department, but you will also have co-workers that serve in other departments around the company. You will have a broader view of your company and its needs; you will also have a wider circle of people outside your field to communicate with. Working for a Public Relations firm would probably be more exciting and more varied. However, you might not ever have as good of a grasp of your clients and their needs as someone who works in an in-house department. When you work in a Public Relations firm, most of your networking will occur with other Public Relations people, both inside your firm and inside the companies you serve.
862 days ago . Page:  Class Blog
Tiffany+Smith-tsmith07@txwes.edu+(Guest) Departments have different groups of people organized by functions such as: Admission department, Communication department and Human Resource department. All of the people within a department work together for a common cause or have a common relationship and common goal. They work only on issues pertaining to the “one” company they are in. Departments are separate from one another but, normally without the other a company can not exist… together they make a whole company, separately they are worthless. Firms have departments within them…they have a Human Resource department, Marketing department etc. Firms might have a 100 different clients and each client will have a different need yet, still similar to the other. Firms generally have thousands of people working for them and departments might only have 15. Firms tend to take on bigger issues whereas departments can only take on smaller issues. A firm has a C- suite which makes the final decision on almost everything (even if they didn’t do all the hard work). A department might have one supervisor, manager or director and that person can make some decisions but almost always must check with a higher up. Departments normally require an expertise/skill in something. Firms might have clients all over the world. They might also provide you with the opportunity to travel…even with in only a few months of working there. A firm normally has a high rate of turn over. Departments might have people who have worked in them for over 20 years. These are some of the differences between a department and a firm.
863 days ago . Page:  Class Blog
Celina Contreras McMillan (Guest) A firm is a business like the Bailey & Galyen law firm, it is a business that has a partnership of individuals that manage the company. A department is anything arranged in divisions or systems, like the Art department, or the Sanitation deparment. Departments are usually larger then firms.
864 days ago . Page:  Class Blog
Katy LeBlanc (Guest) Public relations departments serve various roles and functions within companies and organizations. The role of the PR departments depend on the type of organization, perceptions of top management as well as capabilities of the practitioner. PR departments are typically large where as firms can be big or small. Firms are commonly referred to as agencies. And typically deal with a lot of outside issues in the area around you but departments strictly deal with issues within the company that you work with.
864 days ago . Page:  Class Blog
Brooke Shelton (Guest) When working for a department store you are dealing with things inside of your business only. While working for a firm you may dealing with outside issues that may not even be in your same state. One of the benefits of working in a firm is the use of extensive resources. Also, there are many international travel opportunities that come with working for a firm that are not offered when working for a department store.
864 days ago . Page:  Class Blog
Jillian Jones (Guest) ttp://blog.holtz.com/index.php/weblog/comments/licensed_or_not_public_relations_is_a_profession/

The issue of whether the profession of Public Relations should be licensed has been floating around for some time. Good arguments for both licensing and not licensing exist, but after consideration I think government licensing is not necessary or even beneficial. I agree with Shel Holtz, principal of Holtz Communication & Technology in his reasoning for not licensing. Licensing might limit creativity whic h is necessary for a great campaign, it could not make people be better at their job, and it would eliminate people without a pr degree from entering the field, some of whom might be great pr people. While everyone entering the field would like the profession of public relations to have a good reputation, just providing government regulations will not achieve that.
Holtz points out that Public Relations is a field that varies from industry to industry. What works for a company in one industry may not work for another. Licensing that focuses on a specific set of guidelines would make variance difficult. Public Relations people need to be able to be extremely creative and open minded about promoting their company; they should not be worried about fitting into a “box” of guidelines.
Increasing the government’s involvement by creating a license does not necessarily insure all PR people will be amazing, or even ethical. Many fields are licensed today, but you still might not get a professional job from someone in that field anyway. In the blog by Holtz, he makes the point that construction is licensed but how many people do you know that have complained against a bad contractor? Licensing alone will not raise quality.
It sounds like if it were licensed, the profession of PR would require a PR degree. Public Relations is almost a personality, not a degree. Some people are lucky to find the major and get to graduate with a degree in pr, but what if a person holds another degree and just happens to find he is effective at PR? Should he or she be unable to get a license? It is a profession that may draw people from marketing, journalism, or even from within an industry that they have worked in and love. Holtz points out in his blog that he knows a good public relations person who started out as a chef; the degree alone does not make someone good at a profession. Govern ment regulations requiring that someone have a PR degree are unnecessary and maybe even be detrimental to the field.
PR should not require a license; however, those entering the field should join professional organizations and try to increase the importance of joining these groups. They should also help make those groups more high profile so that the business community will know about them. Finally, no matter what profession a person chooses, he or she should strive to be ethical and well trained.
864 days ago . Page:  Class Blog
Tonia Kilcoin (Guest) One of the major differences between working in a department and working at a firm is that in a department you are handling Public Relations work for that one company and may only have few pieces of the whole. In a firm, you are handling Public Relations for many clients and may be handling several pieces of the whole for each client. There is also a significant difference in salary.
866 days ago . Page:  Class Blog
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